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Price Setting

 
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Guideline Manager

Guideline Manager provides organizations with the power and flexibility to manage pricing guidelines that meet and exceed business objectives. It empowers Pricing and Product Managers to use different strategies across products and segments to generate consistent guidelines with great accuracy and speed.

Standardizing and Automating the Guideline Setting Process
In most organizations the guideline setting process is highly manual, non-standard and spreadsheet driven, focusing on the one price point that optimizes revenue, margin and/or win rates across complex product, customer and other segmentation schemes. For companies with a small number of products and segments, this system may suffice. However, with proliferating product masters and an ever increasing customer base experienced by a majority of organizations today, standardizing and automating the guideline setting process introduces a much needed level of business control and efficiency. Symphony Metreo has helped global businesses automate and standardize their guideline setting processes with the following benefits:

    • Greater control of pricing decisions
    • Reduction in pricing errors caused by manual data entry
    • Shortened cycle times between price setting and price execution
    • Scalability to handle large product/segment combinations
    • Ability to manage complex pricing structures

Metreo Enterprise Pricing Suite

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Linking Top Down Price Planning to Execution
Guideline Manager combines a cutting edge optimization engine with a patented rules-based approach to automate top-down guideline setting. This allows organizations the flexibility to target specific pricing strategies at various levels of the product/segment structure. Guidelines can also be input manually as absolute or relative (% increase, % of ASP, Cost plus, etc.) values providing the maximum flexibility to proactively adjust certain price points to meet changing market demands. Guideline Manager helps companies set better guidelines by linking top down price planning to execution in the field. This link enables organization to use price as a lever in executing business strategies. Specifically, Guideline Manager does three things:

    • Validate Price and Volume Plan Objectives - understand current performance relative to price and volume objectives articulated in the plan
    • Set Appropriate Field Guidelines – optimize by segment and/ or manage the boundary conditions with the field based on your current business environment to achieve the current/future price and volume plan
    • Eliminate Costly Errors – eliminate errors between guideline setting and execution through tight integration with the leading order execution engines
 
 

Utilize Pricing Strategies to Align Guideline Setting with Business Goals
Guideline Manager gives you the ability to establish configurable pricing strategies using multiple mechanisms at the product-segment level. These price strategies encapsulate the current focus for the business based on market, volume or other conditions. Pricing strategies provide a way for users to drive different pricing objectives across various product and mix categories. To accomplish this, Guideline Manager synchronizes and aligns forecast data from sales, marketing and operations and applies native functionality in a configurable interface for testing different forward-looking guideline setting strategies, such as:

    • P75 - represents the 75th quartile for products sold in the past eliminating outliers
    • Seasonal P75 - represents the 75th quartile for products sold in the past on a year-to-year basis to address seasonal variations
    • P(n) where (n) < 50 - represents the (n) quartile point for price if prices are ranked from low to high and where price is less than P50. This could be used in markets where price is declining on a quarter to quarter basis
    • Seasonal P(n) where (n) < 50 - represents the (n) quartile point for price if prices are ranked from low to high and where price is less than P50. This could be used in markets where price is declining on a quarter to quarter basis
    • Market indexed price - price would be a function of an external index such as a raw material index (e.g. oil/natural gas ratio) or a competitive price (e.g. chip price of the segment leader)
   
 

Innovative Functionality
With Guideline Manager, pricing professionals have the control and flexibility to generate the right pricing guidelines for the business. Guideline Manager delivers this market-changing value proposition through the following innovative functionality:

    • State-of-the-art multi-variant optimization engine
    • Rich set of reports for analyzing current state of business, identifying problem price points and understanding the impact of changing guidelines
    • Role-based dashboards and alerts provide each user with their own view of the guideline setting process
    • Decisionflow™ enables users to make the necessary mid-course pricing corrections for achieving the pricing plan, including what-if scenario capabilities for appreciating the tradeoffs involved
    • Closed-loop write-back capabilities to the underlying execution systems to ensure the efficient delivery of guidelines to the field for execution
    • Advanced math and statistical processing capabilities
    • Patented ActiveRules™ technology manages the business rules in complex models

Guideline Manager is built to withstand the rigors of an enterprise class application environment with multi-tier processing and automatic load balancing that ensures deployments will scale to meet your organizations needs. In addition, Guideline Manager’s powerful J2EE compliant web user interface is designed for maximum ease-of-use.

 
   
 

Sustainable, Repeatable, and Continually-Improved Pricing
Refined price setting for on-going margin improvement with Guideline Manager by:

    • Automating price performance reporting - Gives you visibility into past, present and future price performance so that you can make the best pricing decisions
    • Performing impact analysis on corporate business objectives - Allows you to assess likely impact on key business goals such as margin, revenue, and win rate and gives you the ability to judge the trade-offs required across each level of the business to meet those business goals

     

 

Download the Guideline Manager Data Sheet

 

 
PointerPrice Planner™ PointerGuideline Manager™ PointerPrice Manager™ PointerVision™ PointerDeal Analyzer™ PointerResponse™ PointerBusiness Integration

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