Metreo Price Planner™ Metreo Guideline Manager™ & Target™ Metreo Vision™ Metreo Deal Analyzer™ Metreo Response™ Business Integration

The Price Setting Applications that give organizations the power and flexibility to manage, optimize and execute pricing strategies across products and segments and to deliver consistent segment level guidelines to the field in order to meet business objectives

Standardizing and Automating the Price Setting Process
In most organizations the price setting process is highly manual, non-standard and spreadsheet driven, focusing on the one price point that optimizes revenue, margin and/or win rates across complex product, customer and other segmentation schemes. For companies with a small number of products and segments, this system may sufice. However, with proliferating product masters and an ever increasing customer base experienced by a majority of organizations today, standardizing and automating the price setting process introduces a much needed level of business control and efficiency. Symphony Metreo has helped global businesses automate and standardize their price setting processes with the following benefits:

• Greater control of pricing decisions
• Reduction in pricing errors caused by manual data entry
• Shortened cycle times between price setting and price execution
• Scalability to handle large product/segment combinations
• Ability to manage complex pricing structures

The Benefit of Price Setting Control and Flexibility
Select the price setting method that works for your particular business, product, market or customer segment. Symphony Metreo provides an unparalleled level of control to the price setting process across two product offerings to give your business the flexibility to meet your goals.

• Metreo Guideline Manager™ - applies a patented rules-based approach to top-down price setting that allows businesses the flexibility to target specific pricing strategies at various levels of the product/segment structure. Prices can also be input as absolute or relative (% increase) values and managed manually providing the maximum flexibility to proactively adjust certain price points to meet changing market demands
• Metreo Target™ - applies complex mathematic algorithms to generate response models that consider the relationship between price and a number of input variables. Price targets are generated that drive key business objectives related to customer behavior, product costs, market position, price elasticity, and competitive pressures

Metreo Guideline Manager™ and Metreo Target™ can be implemented separately or together to give your organization the necessary price setting coverage to meet your organization's specific requirements.

Linking Top Down Price Planning to Execution
Metreo Guideline Manager is an application that enables companies to better set price in the short term by linking top down price planning to execution in the field. This link enables organization to use price as a lever in executing business strategies. Specifically, Metreo Guideline Manager does three things:

• Validate Price Plan Objectives - understand current performance relative to price objectives articulated in the price plan
• Set Appropriate Field Guidelines – optimize by segment and/or manage the boundary conditions with the field based on your current business environment to achieve the current price plan
• Eliminate Costly Errors – eliminate errors between guideline setting and execution through tight integration with the leading order execution engines

Setting the Optimal Price is Crucial to Business Success
Metreo Target is an price optimization application that sets the "smartest" prices and discounts in order to achieve the desired margin, revenue and market share goals by taking into account a customers' willingness to pay and predicting future responses to prices. Utilize Metreo Target to determine the best price for all customer segments by:

• Creating price-based segmentation - segmenting or reclassifying customers who do not meet value thresholds for their respective customer segments
• Generating optimal segmented prices - prices that drive key business objectives based on comprehensive analysis of customers buying behavior (win/loss information), cost, market position, price elasticity, and competitive pressures
• Aligning price with your customers perceived value - tying the two closely together for each of the products that you deliver

Improve Price Managers' Efficiency
Metreo Target empowers pricing managers to:

• Gain pricing consistency from leveraging a consistent platform for price comparisons and price changes - published prices and discounts are set universally across the organization
• Avoid pricing errors - provides a centralized price management tool that creates a common view on all corporate pricing data
• Enact mass price updates with speed and accuracy - easy application of updates across all products, customers, and segments. Streamline management of large numbers of price points across all business units

Enable Management of Complex Pricing
Use Metreo Guideline Manager and Target to realize faster execution of price strategies by:

• Setting the "best price" - The one that optimizes revenue, margin and/or win rate across complex segmentation schemes to meet your financial targets
• Efficiently maintain and publish prices - Deliver prices to your field sales organization with the confidence that you can react quickly to shifts in market behavior
• Clear visibility into true deal costs for each deal - Ensures that prices are continually adjusted to minimize revenue and margin leakages

Sustainable, Repeatable, and Continually-Improved Pricing
Refined price setting for on-going margin improvement with Metreo Guideline Manager and Target by:

• Automating price performance reporting - Gives you visibility into past, present and future price performance so that you can make the best pricing decisions
• Performing impact analysis on corporate business objectives - Allows you to assess likely impact on key business goals such as margin, revenue, and win rate and gives you the ability to judge the trade-offs required across each level of the business to meet those business goals

 
Metreo Price Planner™ Metreo Guideline Manager™ & Target™ Metreo Vision™ Metreo Deal Analyzer™ Metreo Response™ Business Integration